Batch 001 is pre-order only allocated in reservation order ships August 2026 founding price locked for life.
大崎町·Why this exists
COVID ended my college career in Canada before it really began. At twenty, I was already two years retired. Then a former coach for Japan's national team called my mom about a tryout in Fukuoka. I flew over, made the team, and moved my life here.
But two years off leaves a gap, and a player who isn't undeniable is replaceable. Volleyball let me go a second time. For a while after that, mornings had nothing in them worth getting up for.
A job in the town's revitalization program brought me to Osaki-cho, Kagoshima: eleven thousand people, and shrinking. What I remember from the first weeks is the quiet: no footsteps, nobody my age, just cicadas and wind turned all the way up.
But people here were warm to a stranger with no plan, and there was so much land standing still. I kept thinking someone should build something.
Osaki-cho gave me a hundred-year-old house nobody else wanted, beat down and half broken. I understood the feeling.
In the kitchen of the cafe where I teach the town's kids English, I blended the drink my own mornings were missing: matcha from a family mill one town over, sweet potato from the factory down the road, lion's mane and cordyceps because I still train like it matters. The farmers here eat simply and live long. Four ingredients felt like enough.
I won't pretend the story ends fixed. Mornings are still my weak point. What gets me up is building this company, and 6 a.m. work in the matcha fields. I made this cup for the person I was two years ago.
Every pouch is packed by hand in this town, and every order moves more of the work here: real jobs, in a place where more than half my neighbors are past sixty. Volleyball was my first shot at going pro. This is my second tryout, and I'm not doing it alone.
Minami, founder
大崎町 · Kagoshima · 31.4°N